In July 2005, SBS rebranded itself and introduced watermarks over its general broadcasting. The watermark on SBS is a shocking jagged pale white image containing the SBS logo that is always positioned at the bottom right of the screen, a considerable distance from the edge. For more than 20 years, SBS has been broadcasting the most stunning, original, daring, excentric and exotic programs, so the watermark over their broadcasts is a tragedy equal to that of the ABC, but of a different type.

See some complaints to SBS and the responses on the Letters page.